Music Meets Marketing: The Power of Coke's 1971 Ad

One standout example of music in marketing that has always resonated with me is the 1971 Coke commercial. In this iconic ad, people from around the world gather on a hilltop to sing a song about buying the world a Coke and fostering harmony. While the video can be interpreted in various ways, to me, it symbolizes how Coke represents unity and togetherness. The ad’s emotional appeal is powerful, and the catchy repetitive song stays on your mind, making you more likely to think of Coca-Cola and perhaps even buy one. This commercial is an example of how music can effectively enhance marketing, and I believe it would still be successful today.